- Highly customized, high quality programs
delivered by a Key Opinion Leader
- Better message/perception through
peer-to-peer interaction
- Educational and promotional efforts
focused on large group practices of 30-750
physicians as a single-entity customer
- Broad Reach:
- National, regional and/or local
- Every medical specialty
- Presents the “Medical Home” Concept
- Patient-centric chronic care model
- Coordinated care by key stakeholders
- Incorporates Quality Improvement Metrics
- Programs are tied to practice goals of
improving efficiency
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- Collaboration with the group practice to assess practice’s current resources and
its needs and goals
- Evaulation and development of disease/product resources & tools for patients, physicians, nurses
and staff.
- “Living With…” series
- Disease specific resource to enhance
communication between caregiver and patient
- Information binders
- Handouts
- Counseling Aids
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- Recorded programs delivered by a KOL,
converted to a webcast.
- Posted on GPF and practice websites for
continued viewership
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- Surveys and electronic medical databases
utilized to determine change in physician
behavior
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